The Test List

Medals Won

• 🥇 GOLD – Consumer Products and Services
• 🥇 GOLD – Health, Wellness, and Pharma
• 🥉 BRONZE – Best Use of Mobile

Campaign Overview

In the face of escalating negative sentiment in Argentina’s healthcare sector, Omint Group sought to differentiate itself and improve its relevance among young audiences aged 18-35. Recognizing a growing global health issue—hearing loss caused by improper headphone use—Omint created The Test List, the first-ever Spotify playlist that allowed users to perform a pre-check for hearing loss.

By transforming an everyday platform into a diagnostic tool, this innovative campaign raised awareness of hearing health, encouraged preventive care, and positioned Omint Group as a health benchmark.

Creative Concept

The Test List leveraged Spotify, a platform young audiences already use daily, and collaborated with popular artist Yami Safdie to create an engaging, practical tool.

• The Playlist: Using Safdie’s hit song “De Nada,” Omint worked with Warner Music, sound engineers, and medical experts to create dual-channel tracks with varying decibel levels. Listeners could perform a quick hearing pre-check and were prompted to consult a specialist if needed.
• Ambassador and Influencers: Yami Safdie’s voice and presence as the campaign ambassador, along with influencers and streamers, helped spread the message virally across social networks.
• Cross-Channel Promotion: The campaign reached its audience via Spotify, social media (Meta, YouTube), streaming platforms, and health-focused publications.

Execution Strategy

1. Developed a Functional Playlist: Embedded a step-by-step guide for self-assessment within the playlist.
2. Engaged Youth-Friendly Channels: Maximized reach with influencers, artists, and media platforms popular among the target demographic.
3. Streamlined Messaging: Focused on the risks of hearing loss while emphasizing the simplicity of preventive action.

Impact and Results

The Test List achieved significant success, blending creativity with measurable impact:

• 40% increase in brand recognition nationwide among young audiences.
• 20% improvement in positive sentiment on social media.
• 25M impressions across platforms.
• 52K streams/clicks on the playlist.
• 5% growth in consultations at Omint Group clinics for ENT services in the target demographic.

Why It Worked

By addressing a critical yet under-discussed health issue in an innovative, youth-friendly way, The Test List successfully engaged its audience while improving brand perception. The campaign seamlessly blended functionality with creativity, turning an everyday activity—listening to music—into a proactive step for better health.