2025 INTERNATIONAL ECHO AWARD WINNERS!
Thank you to all of our Jurors!
Lucky Sponsor
“Lucky Sponsor” CCU Mercado McCann / GOLD (Best use of Digital Advertising) / GOLD (Best use of Video Content) / SILVER (Best use of Social) / BRONZE (Consumer Products & Services)
Incluencers
“Incluencers” Incluyeme di paola latina / BRONZE (Best CSR Campaign)
HighAI
“High AI” Tilray Publicis Toronto / SILVER (Best use of Generative AI)
Honda’s Real-Time
“Honda’s Real-Time Data-Driven Lead Engine” Honda Southern Africa (PTY) LTD WeFuse / GOLD (Best use of 1st party data) / BRONZE (Best use of Digital Advertising)
Gourmet
“Gourmet: del buscador a tu mesa (From search to your table)” Gourmet iProspect Chile / BRONZE (Best use of SEO)
Geoff
“GEOFF and Stellenbosch Business School: sneaking SEO into GenAI ” Stellenbosch Business School Rogerwilco / BRONZE (Best use of SEO)
Game Guardian
“Game Guardian” Movistar VML Argentina / GOLD (Best use of Generative AI) / GOLD (Best Immersive Experience (including gaming)) SILVER (Best use of Predictive AI/ML)
Falling_Codes
“Falling Codes” Dairy Queen Publicis Toronto / GOLD (Best Immersive Experience (including gaming)) / SILVER (Best use of Mobile)
Fashionably Smart
“Fashionably Smart” Ralph Lauren RAPP / GOLD (Best use of 1st party data)
Dolar_Diarco
“Dolar Diarco” Goldfarb Group BB Agencia / GOLD (Retail & E-Commerce) / BRONZE (Best Results & ROI)
Decí Fulbo (Say Fulbo)
“Decí Fulbo (Say Fulbo)” TaDa Cervecería & Maltería Quilmes / draftLine / SILVER (Best Customer Acquisition Program)
Dining Companion
“Your ultimate dining companion” American Express RAPP / BRONZE (Best Customer Acquisition Program)
Cape Union
“From Forecast to Checkout: Cape Union Mart’s Live Weather-Driven Personalization Journey” Cape Union Mart Offernet / BRONZE (Retail & E-Commerce)
Football's First UserManual
“Football’s first user manual” YPF Mercado McCann / SILVER (Best use of Design & UX/UI)
Blizzard_Banks
“Blizzard Banks” Dairy Queen Publicis Toronto / SILVER (Best Experiential / Out of Home)
Beldent_Masticlass
“Beldent Masticlass” Beldent - Mondelez Digitas Buenos Aires / SILVER (Best use of Social)
Applebee's Relentless Guest Relevance
“Applebee's Relentless Guest Relevance” Applebee's RI / SILVER (Best use of Email) / SILVER (Best Loyalty & Retention program)
All your skin matters
“All your skin matters” Unilever VML Argentina / BRONZE (Best use of Video Content)
A Subscription to Dental Health
“A subscription to dental health – turning a policy setback into a public health win” Folktandvården Västra Götaland Valentin Experience / SILVER (Health, Wellness & Pharma)
200 AÑOS DESPUES
“200 AÑOS DESPUÉS” CAF - Special Olympics Los Goodfellas / SILVER (Best use of Video Content)
Welcome Card
“Welcome Card” Rogers Communications Publicis Toronto / GOLD (Financial Services) / GOLD (Best Customer Acquisition Program) / GOLD (Best Data-inspired Creative)
Wildfire, Watchtowers
“Wildfire, Watchtowers” Rogers Communications Publicis Toronto / GOLD (Technology & Telecommunications) / GOLD (Best CSR Campaign) / GOLD (Best use of Predictive AI/ML) / SILVER (Best Data-inspired Creative)
Undeleted
“Undeleted” Unilever VML Argentina / GOLD (Best Experiential / Out of Home) / SILVER (Best CSR Campaign) / BRONZE (Best Data-inspired Creative)
Tuna for Diego
“A can of tuna for Diego” La Campagnola di paola latina / BRONZE (Best use of Social)
Three Billboards
“Three Billboards on the Outskirts” ABANCA Ernest / SILVER (Financial Services) / SILVER (Best Results & ROI)
The TD Portfolio
“The TD Super Portfolio” TD Canada Leo Toronto / GOLD (Best Integrated Campaign) / BRONZE (Financial Services)
The sound of divorce
“The Sound of Divorce” Calm es Simple Ogilvy Argentina / GOLD (Best Results & ROI)
The Retirees Dinner
“The Retirees' Dinner” Amnistía Internacional RAPP Argentina / SILVER (Best CSR Campaign) / SILVER (Campaign under u$s250K)
The Losing Bet
“The Losing Bet” Movistar VML Argentina / SILVER (Technology & Telecommunications) / SILVER (Best Integrated Campaign) / BRONZE (Best CSR Campaign)
The Art of Connecting
“The art of connecting: interactions that build a sustainable future” Join the Planet DDM Interaction Agency / BRONZE (Best use of Martech)
TD Not Another Card
“TD Not Another Card” TD Bank RI / SILVER (Best use of Mail)
Text Peanut
“Text Peanut 1300 Times” Smucker Foods of Canada Corp. Leo Toronto / GOLD (Best use of Mobile)
Tacoma Campaign
“Tacoma Campaign” Toyota Canada Saatchi & Saatchi Canada / BRONZE (Transportation)
Tacoma_DBOX
“Tacoma DBOX” Toyota Canada Saatchi & Saatchi Canada / BRONZE (Best Immersive Experience (including gaming))
Station of Light
“Station Of Light” Hato Hone St John Chemistry / SILVER (Health, Wellness & Pharma) / SILVER (Not for Profit)
Smashing Winter
“Smashing Winter Appeal Targets” Shelter Campfire Agency Ltd / BRONZE (Best use of Mail)
Si Te Tocas Hacelo Bien
“If you touch yourself, do it right” Pura Vida di paola latina / BRONZE (Best Experiential / Out of Home) / BRONZE (Campaign under u$s250K)
Sharing Fans
“SHARING FANS” Pony Malta Los Goodfellas / BRONZE (Publishing, Entertainment, Media & Sports)
Shaka Experience
“Shaka iLembe Season 2 Experience” Mzansi Magic S2 Multimedia / BRONZE (Publishing, Entertainment, Media & Sports)
Sex Economy
“Sex can reignite the economy” Tulipán Zurda Agency / GOLD (Consumer Products & Services) / SILVER (Best use of Digital Advertising)
Senna's CUT
“Senna’s Cut” Netflix Argentina Monks Buenos Aires / GOLD (Best use of Data-Inspired Creative) / GOLD (Best use of Video Content) / SILVER (Technology & Telecommunications)
Screencare
“Screencare” Burt's Bees, Clorox Canada FCB Canada / GOLD (Best use of 1st party data) / SILVER (Best Data-inspired Creative)
Scene_+
“Scene+ It Win It” Scene+ FCB Canada / BRONZE (Best Loyalty & Retention program)
Rebuilding trust
“Rebuilding trust in government institutions” US Army RAPP / Team DDB / GOLD (Best use of Martech)
Prevention_Unboxer
“Prevention Unboxer” Chilesincáncer Inbrax / GOLD (Health, Wellness & Pharma)
El Pingüino se apodera de Mercado Libre
“El Pingüino se apodera de Mercado Libre (The Penguin takes over Mercado Libre)” MAX Monks / SILVER (Best Customer Acquisition Program)
PIZZA WRMR
“PIZZA WRMR” Pizza Hut Canada Leo Toronto / SILVER (Consumer Products & Services) / SILVER (Best use of New Technology)
Pet_ition
“Pet-ition” Mattie’s Place Publicis Toronto / GOLD (Best use of Social) SILVER (Not for Profit)
Paying with Visa
“Paying with Visa from your phone contactless GARPA" VISA Argentina Digitas Buenos Aires ; Creative Hub / BRONZE (Best Integrated Campaign)
Paketaxo
“Paketaxo Dark the first snack co-created with a TikTok user” PepsiCo Mexico Don by Havas / BRONZE (Consumer Products & Services)
Missing_Children
“Missing Children” Missing Children RAPP Argentina / GOLD (Not for Profit) / GOLD (Best use of Generative AI) / GOLD (Campaign under u$s250K)
MBL Beisbol es otra cosa
“MLB: Béisbol Es Otra Cosa” Major League Baseball Hirsch Leatherwood / Remezcla Agency / SILVER (Publishing, Entertainment, Media & Sports) / SILVER (Best Copywriting) / BRONZE (Best Integrated Campaign)