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Celebrating authentic beauty, Dove empowered Gen Z to embrace real selves through reclaimed photos…
Norton Genie: Sorry, scammers. Genie’s here
Leveraging humor and AI, Norton empowered users to outsmart scams through innovative tools and…
THIS BANK IS MADE BY PEOPLE
ABANCA emphasized human connection over automation, showcasing employees as the heart of banking.
Absurd Promises
Exposing political neglect, this campaign demanded disability reform using real-time data during…
Corrido of Duty
This campaign bridged gaming and identity through music and cultural representation.
Movistar’s third star
Leveraging World Cup pride, Movistar celebrated connectivity leadership, blending technical…
Anti-Lag Squad
Movistar solved gamer lag in GTA V, merging immersive gameplay with real-time internet solutions.
Sharenting, the musical
Movistar used musicals to empower kids, educating parents on oversharing’s digital risks…
PHILCO – MOTOSIERRA Y LICUADORA (Chainsaw & Blender)
Philco humorously turned political symbols into marketing, blending wit and cultural relevance for…
Campagnola’s year
La Campagnola turned election slogans into humor, reinforcing quality and taste during Argentina’s…
FLOW – BARRIOS RIVALES (Rival Neighborhoods)
"Rival Neighborhoods" humorously taps into soccer rivalries, turning Flow’s Football Pack into an…
Te quiero Diarco (I love you Diarco)
"Te Quiero Diarco" turned a classic song into a fun, engaging campaign tackling Argentina's…
Surprise City
"Surprise City" integrated Samsung’s innovations into Fortnite, creating an engaging,…
Train 2 play
Fusing gaming and fitness, a joystick-shaped dumbbell redefined injury prevention and gaming…
Leaflet – yes, please!
Transformed advertising resistance into engagement by promoting savings-focused leaflets during…
The Corruption Monuments Tour
Abandoned public projects became virtual landmarks, empowering Guatemalans to protest corruption…
A.R.I. (ASISTENTE DE RECETOREO INTELIGENTE) – “Intelligent Recetoreo Assistant”
Personalized recipes reimagined everyday dishes with Oreo, blending AI innovation and playful…
MESSAGE IN A PLAYLIST
Interactive AI-crafted Spotify playlists transformed user inputs into summer-themed music,…
Vacations without children
Posters and cinema spots humanized missing children’s absence, inspiring action and reuniting…