Back from a two year break the International Echo Awards is offering a unique opportunity to become a founding member of the new ECHO Board of Governors.

Board of Governors Responsibilities:

Strategic Leadership

Guide the Echo Awards towards a sustainable future by adopting sound, ethical, and legal governance, as well as ensuring the Awards have adequate resources to advance the ECHO mission.

Governance

Ensure the Awards operate with transparency and integrity, setting clear objectives and benchmarks for success. Oversee the Award’s policies and procedures to comply with regulatory standards.

Advocacy and Ambassadorship

Serve as a champion for the Echo Awards, advocating for its values, mission, and importance in the global marketing community. Engage with industry leaders, stakeholders, and the media to elevate the profile and reputation of the Awards.

Judging Excellence

Play a pivotal role in the outlining and curating judges and processes, ensuring it remains rigorous, diverse, fair, and reflective of the Award’s commitment to innovation and excellence in marketing.

Program Development

Provide insight and oversight into the development of Awards programs, categories, and criteria that reflect the evolving landscape of marketing, data technology and innovation.

Networking and Community Building

Foster a sense of community and collaboration among Echo Award participants, judges, and stakeholders. Leverage your network to enhance the prestige and reach of the Awards.

Feedback and Continuous Improvement

Regularly review Award processes and outcomes, providing constructive feedback aimed at continuous improvement and innovation in how the Awards operate and serve the marketing community.

Commitment to Diversity and Inclusion

Ensure the Awards celebrate and encourage diversity and inclusion, recognizing the richness that different perspectives bring.

Expectations of Board of Governors

Contribution and Engagement

Within the first six months of service, each board member is expected to contribute a minimum of u$s1,500. This contribution can be met through:

• A direct monetary contribution to the Echo Awards.
• Driving entries into the Echo Awards, with the value of entries attributed towards the contribution total.
• Raising sponsorship for the Echo Awards, with the sponsorship amount contributing towards the u$s1,500 expectation.

Availability and Engagement

Board members are expected to participate in at least four board meetings throughout the year to ensure strategic alignment and effective governance.  Failure to participate to this extent may lead to suspension of Board Membership.

Enrichment and Reciprocity

In return for your valuable contributions and commitment, the Echo Awards is dedicated to enriching both your personal and professional life.

This includes:

• Exclusive invitations to private events and retreats designed for the Board of Governors, offering unique networking opportunities and experiences.
• Openness to suggestions on how the Echo Awards can support your personal goals and professional development. We are committed to making your tenure on the Board of Governors mutually beneficial and rewarding.

In the ever-evolving tableau of global marketing, the International Echo Awards stands as a beacon of excellence and innovation. Celebrating its remarkable 95th year, this prestigious award show, once known as the DMA Awards—a nod to its roots in the Direct Marketing Association and later the Data & Marketing Association—embodies the rich history and transformative journey of advertising, marketing, and data utilization. As the longest-standing accolade in the industry, the Echo Awards have not only witnessed but also celebrated the seismic shifts in how we connect, communicate, and convert in the marketing world.

From its inception in an era when direct mail was revolutionary, through the digital explosion, to today’s AI-driven personalized experiences, the Echo Awards have consistently recognized and rewarded the pioneering spirits who redefine the boundaries of creativity, strategy, and results. As we edge closer to the monumental 100th anniversary, the Echo Awards continue to champion the brilliance and ingenuity of marketing professionals across the globe.

In this time of reflection, we recognize the profound changes that have shaped our industry and the world. The Echo Awards remain a testament to the enduring power of great work, the relentless pursuit of innovation, and the indelible impact of marketing on society’s fabric. Here’s to celebrating the past, present, and the exciting road to our centennial milestone—a journey marked by creativity, transformation, and the relentless drive to shape the future of marketing.