The largest office ever

Medal Won

• 🥈 SILVER – Retail and eCommerce

Campaign Overview

The pandemic redefined the meaning of workspaces, transforming traditional offices into versatile, hybrid, and remote environments. PC Factory collaborated with global technology leaders HP, Intel, and Microsoft to showcase how cutting-edge technology can enable productivity anywhere.

The campaign, The Largest Office Ever, reimagined remote work by featuring diverse Chilean landscapes as office settings. Through humor and relatable scenarios, it demonstrated that modern technology allows anyone to work in the most unexpected and spectacular places.

Creative Concept

The campaign highlighted the versatility of technology with:

• Real-Life Scenarios: Filmed in unexpected locations like beaches and mountains, emphasizing mobility without sacrificing quality.
• Humorous Storytelling: Injected humor into traditional office situations, but placed them in extraordinary, remote settings.
• Co-Branding: Integrated HP laptops with Intel Processors and Microsoft Operating Systems, showcasing their synergy in delivering seamless performance.

Execution Strategy

1. Co-Branding Integration: Aligned the strengths of HP, Intel, and Microsoft to present a cohesive message of technological innovation.
2. Digital-First Approach: Released four digital commercials amplified by banners, tactical ads, and a robust media plan across Google, Meta, and YouTube.
3. Localized Content: Tailored messages for audiences in Chile, connecting with tech-savvy individuals adapting to hybrid and remote work.

Impact and Results

The campaign delivered exceptional results:

• 3 of Chile’s most prominent tech brands joined the campaign.
• 7.12M total reach on Meta platforms.
• 48 CLP cost-per-click, outperforming the goal of 65 CLP.
• 11M views across the four commercials.
• 1,000+ devices sold, representing a 230% increase in sales compared to the same period in 2022.
• 10% increase in digital traffic during and after the campaign period.

Why It Worked

By blending humor, innovative storytelling, and strategic co-branding, The Largest Office Ever resonated with audiences adapting to new ways of working. The campaign not only showcased technological versatility but also solidified PC Factory’s position as a leader in enabling modern productivity.