_2025 ECHOCASE STUDIES.

2025 WINNERS

MLB: Béisbol Es Otra Cosa

MLB: Béisbol Es Otra Cosa

Reintroducing baseball through culture, identity, and everyday Latin life.

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Incluencers

Incluencers

Making invisible disabilities visible through real social influence.

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Your Ultimate Dining Companion

Your Ultimate Dining Companion

Making every meal moment more valuable with Gold.

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Undeleted

Undeleted

Recovering erased beauty to transform hate into collective pride.

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Wildfire Watchtowers

Wildfire Watchtowers

Turning network infrastructure into real-time wildfire protection.

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Three Billboards on the Outskirts

Three Billboards on the Outskirts

Turning outdoor media into real care for pilgrims.

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The TD Super Portfolio

The TD Super Portfolio

Turning Super Bowl ads into real-time investing opportunities.

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The Sound of Divorce

The Sound of Divorce

Turning snoring into discounts—and saving relationships.

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The Retirees’ Dinner

The Retirees’ Dinner

Serving lawmakers the reality retirees live with daily.

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The Losing Bet

The Losing Bet

Showing what gambling steals—without ever placing a bet.

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The Art of Connecting: Interactions That Build a Sustainable Future

The Art of Connecting: Interactions That Build a Sustainable Future

Designing every interaction to build trust, purpose, and sustainability.

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Text Peanut 1,300 Times

Text Peanut 1,300 Times

Proving how peanut-packed Jif really is—one text at a time.

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Tacoma DBOX

Tacoma DBOX

Turning cinema into a full-body test drive.

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TD Not Another Card

TD Not Another Card

When a card tells you not to send one.

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Tacoma – Invitation to the Wild (Integrated Campaign)

Tacoma – Invitation to the Wild (Integrated Campaign)

Inviting audiences to feel adventure, not just see it.

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Station Of Light

Station Of Light

Turning emergency services into beacons of hope and generosity.

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Smashing Winter Appeal Targets

Smashing Winter Appeal Targets

Transforming cold-weather hardship into record-breaking winter fundraising.

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SHARING FANS

SHARING FANS

Turning sports fandom into shared national pride and visibility.

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Shaka iLembe Season 2 Experience

Shaka iLembe Season 2 Experience

Immersing fans inside history through live, cultural storytelling.

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Sex can reignite the economy

Sex can reignite the economy

Reframing intimacy as an unexpected engine for economic recovery.

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Senna’s Cut

Senna’s Cut

Rebuilding a legend through precision, data, and cinematic storytelling.

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ScreenCare

ScreenCare

Turning everyday screen time into smarter, personalized skincare.

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Scene+ It Win It

Scene+ It Win It

Gamifying loyalty to turn everyday shopping into discovery.

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Rebuilding Trust in Government Institutions

Rebuilding Trust in Government Institutions

Using martech to humanize trust between citizens and institutions.

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Prevention Unboxer

Prevention Unboxer

Transforming private health moments into shared preventive action.

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PIZZA WRMR

PIZZA WRMR

Turning gaming heat into real-world product innovation.

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Pet-ition

Pet-ition

Giving animals a legal voice through symbolic civic participation.

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Paying with Visa from your Phone, Contactless GARPA

Paying with Visa from your Phone, Contactless GARPA

Making contactless payments feel faster, simpler, and unmistakably better.

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Paketaxo Dark the first snack co-created with a TikTok

Paketaxo Dark, the First Snack Co-Created with a TikTok User

Co-creating a snack with Gen Z, powered by TikTok.

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Missing Children

Missing Children

Using AI to reunite families through generative memory reconstruction.

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Lucky Sponsor

Lucky Sponsor

Turning sponsorship into a real-time national superstition.

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If You Touch Yourself, Do It Right – OOH

If You Touch Yourself, Do It Right

Reframing intimacy into a national public health conversation.

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Honda’s Real-Time, Data-Driven Lead Engine

Honda’s Real-Time, Data-Driven Lead Engine

Replacing manual leads with real-time, data-powered sales.

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High AI

High AI

Transforming cannabis chemistry into generative visual identity.

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Gourmet: del buscador a tu mesa (From search to your table)

Gourmet: del buscador a tu mesa (From search to your table)

Turning search intent into Chile’s most visited recipe destination.

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GEOFF and Stellenbosch Business School: sneaking SEO into GenAI

GEOFF and Stellenbosch Business School: sneaking SEO into GenAI

Reinventing SEO education for the age of generative AI.

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Game Guardian

Game Guardian

Protecting children online through AI-powered gameplay monitoring.

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Football’s First User Manual

Football’s First User Manual

Teaching football fundamentals to ignite nationwide engagement.

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Fashionably Smart

Fashionably Smart

Using first-party data to personalize luxury at scale.

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Falling Codes

Falling Codes

Transforming seasonal downturn into an immersive gaming experience.

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El Pingüino se apodera de Mercado Libre (The Penguin Takes Over Mercado Libre)

El Pingüino se apodera de Mercado Libre (The Penguin Takes Over Mercado Libre)

Hijacking pop culture to drive mass subscription growth.

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Dólar Diarco

Dólar Diarco

Turning economic instability into a daily retail advantage.

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Decí Fulbo (Say Fulbo)

Decí Fulbo (Say Fulbo)

Celebrating football culture by changing how brands speak locally.

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Blizzard Banks

Blizzard Banks

Turning extreme weather into an unexpected brand experience.

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Beldent Masticlass

Beldent Masticlass

Reframing chewing gum as a modern life skill for Gen Z.

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Applebee’s Relentless Guest Relevance

Applebee’s Relentless Guest Relevance

Reinventing restaurant loyalty through data-driven, always-on hospitality.

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All Your Skin Matters

All Your Skin Matters

Redefining skincare standards through representation, science, and inclusivity.

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A Subscription to Dental Health – Turning a Policy Setback into a Public Health Win

A Subscription to Dental Health – Turning a Policy Setback into a Public Health Win

Transforming public policy rollback into a public health win.

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A Can of Tuna for Diego

A Can of Tuna for Diego

Turning a pop-culture interruption into real-time brand relevance.

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200 AÑOS DESPUÉS

200 AÑOS DESPUÉS

Reexamining independence, 200 years later, through inclusion and human rights.

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Welcome Card

Welcome Card

Welcome Card turned credit into a first act of belonging.

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